Bradley Chapman: The Man Behind I’M MORE
Authority at a glance
A career measured in businesses built, people developed and lives changed.
35+
20,000+
6
£6BN+
6
ITV
34
I’M MORE
The man behind the suit
Authority matters. Humanity explains the purpose.
The public version of Bradley Chapman is the businessman in the suit advising organisations, challenging leadership teams and helping businesses achieve sustainable growth. Over the years, he has spoken on international stages, appeared on television and worked with recognised brands, entrepreneurs and industry leaders.
But behind the professional success is a father who understands the challenges facing today’s younger generation. Watching talented young people struggle with confidence, direction and opportunity inspired him to create I’M MORE a movement dedicated to helping people discover their potential, build self-belief and become visible to the opportunities they deserve. Bradley believes that lasting success starts with confidence, purpose and recognising your own value.
A business education that began on the streets of London.
London markets, trade and the instinct to create opportunity
Travelling with his father to Roman Road, Petticoat Lane and Wembley Market taught Bradley to watch people, understand trade and recognise that enterprise begins with action.
More than 150 letters—and one opportunity in the City
After repeated rejection, one stockbroking firm opened the door. Bradley entered the world of convertible bonds, finance and high-performance commercial environments.
Fashion, manufacturing and a multimillion-pound company
From a spare room, Bradley built a clothing business that moved into importing, manufacturing and a 20,000-square-foot operation with production relationships across several countries.
Losing the business and learning to rebuild
When the company collapsed, Bradley returned to employment, sold assets at car boot sales and rebuilt his commercial confidence from the ground up.
Leadership, renewable energy, property and consultancy
Direct sales, advertising, renewable energy and operational leadership developed into a consultancy career across construction, property, training, home improvement and numerous other sectors.
“Every business problem eventually reaches a human being.”
Strategy
Leadership
Communication
Culture
People
Behaviour
Sales
Systems
Transformation
STRATEGY & CONFIDENTIALITY
The Voice Behind the Person at the Microphone
Bradley has never been driven by being the most visible person in the room. Throughout his career, he has often worked behind the scenes advising founders, supporting leadership teams and helping organisations strengthen their strategy, positioning and long-term growth.
His expertise spans business strategy, branding, leadership, sales, marketing, operational development and personal growth. While some of his work is public, much of it remains confidential, supporting entrepreneurs, organisations and investors through major business decisions, growth and transformation.
For Bradley, trust and confidentiality are fundamental, reflecting the responsibility that comes with advising people and businesses at their most important moments.
More Than £6 Billion of Commercial Impact
Across more than three decades, Bradley estimates that his strategic, operational and advisory work has contributed to more than £6 billion in combined increases in client revenue and company valuations.
That figure has not come from one company or one transaction. It represents the combined effect of work across multiple organisations, sectors, growth periods, restructures and investment journeys.
Bradley has worked with early-stage founders, established small and medium-sized businesses, organisations employing hundreds of people and companies with asset values exceeding £1 billion.
His involvement has included business growth, leadership development, sales acceleration, marketing strategy, organisational restructuring, operational improvement, brand creation, team development and investor preparation.
In one publicly discussed construction-training engagement, Bradley supported a company as annual revenue grew from approximately £3 million to more than £6 million, alongside an increase of around £1 million in retained annual profit.
In another engagement, he helped a seasonal roofing company develop into a more stable 52-week operation.
Other major commercial projects remain confidential.
Bradley does not claim that a consultant creates another person’s success alone. Founders, teams, investors and employees must execute the work.
His role is to see what others may not yet see, establish direction, challenge limitations and help people create the conditions in which stronger performance becomes possible.
A career that crossed business, media, live entertainment and recognised brands.
Entrepreneurs, Speakers and Public Figures
Across consultancy, publishing, events, interviews and professional relationships, Bradley’s journey has involved recognised entrepreneurs, speakers, executives and public personalities.
Alfie Best
Direct strategic work · brand creation · documentary · business relationship
David Gold
Professional relationship / business connection
Jacqueline Gold
Professional relationship / recognised entrepreneur
Caprice Bourret
Client / business or media relationship — confirm final wording
Simon Sugar
Professional encounter / business connection
Bob Proctor
Personal-development connection / professional encounter
Les Brown
Event collaboration · London audience of 1,100+
Bernie Swain
Professional connection · founder, Washington Speakers Bureau
Dr John Demartini
Interview / professional connection
Duncan Bannatyne
Professional encounter
Deborah Meaden
Professional encounter
Richard Farleigh
Professional encounter
Charlie Mullins
Professional encounter / business environment
Celia Sawyer
Professional connection
Simon Dolan
Professional connection
GYPSY BILLIONAIRE & ALFIE BEST
Alfie Best and the Creation of Gypsy Billionaire
Bradley later commissioned filmmaker Joel Van der Molen to produce Gypsy Billionaire: A Great British Success Story, a documentary showcasing Alfie Best’s entrepreneurial journey. The film received multiple international awards and gained widespread recognition.
The project highlighted Bradley’s ability to develop powerful personal brands through strategic storytelling and media positioning.
Joel Van der Molen later went on to direct Gipsy Kings Featuring Tonino Baliardo, continuing his success in international documentary filmmaking.
References:
ITV’s Undercover Big Boss
In 2021, ITV revived the Undercover Boss format as Undercover Big Boss.
The opening episode followed Alfie Best as he entered businesses within his own organisation under a disguised identity.
Bradley and PHHPA director Kim Wright also took part in the programme as mystery shoppers, visiting one of the park-home operations and assessing the customer experience (as documented in the PHHPA account).
Bradley’s appearance represented only a brief public glimpse into a much deeper period of strategy, travel, growth, branding and trusted involvement alongside Alfie and the wider business group.
The experience also gave Bradley a first-hand understanding of how television can expose the gap between leadership assumptions and what employees and customers actually experience.
That lesson remains relevant to his consultancy work today. Leaders must sometimes step outside their own perspective before they can understand what is truly happening inside the organisation they lead.
Author, Ghostwriter, Publisher and Journalist
Bradley is a published author and the writer or ghostwriter behind six books. His own book, Get Up, Show Up, Shine Up: Discover the Diamond Within, explores resilience, self-belief and unlocking human potential.
He has also ghostwritten books for business leaders, helping transform their knowledge and experiences into published works. Through his publishing ventures and media projects, Bradley developed a deep understanding of storytelling, branding and personal positioning.
These experiences inspired the Discover. Believe. Become. philosophy at the heart of I’M MORE, encouraging people to recognise their potential, build confidence and create meaningful opportunities.
Speaker and Broadcaster
Bradley has spoken in six countries and at respected venues including the British Library. His subjects have included entrepreneurship, business growth, sales, leadership, resilience, adversity, personal identity and human potential.
He has also used digital broadcasting and live video to communicate directly with audiences via his YouTube Channel, interview guests and explore ideas in a less formal and more immediate environment.
This work earned recognition within broadcasting and leadership communities.
Bradley’s award archive includes recognition for entrepreneurship, broadcasting and authentic leadership, including an Authentic Leadership Award associated with UK Christian Ministries.
The purpose of the award section is not to suggest that trophies define Bradley’s worth. It is to demonstrate the breadth of a career that has crossed business, media, communication, leadership and human development.
February 2021
The Experience That Changed Everything
In 2021, Bradley survived a traumatic kidnapping and serious assault that left him with significant physical and emotional challenges. His recovery involved overcoming anxiety, trauma and rebuilding both personally and professionally.
The experience reshaped his understanding of resilience, vulnerability and the strength required to move forward. Rather than defining him, it became a turning point that reinforced his belief in purpose, self-belief and personal growth.
These life-changing experiences became one of the foundations behind I’M MORE, a movement dedicated to helping people rediscover their value, rebuild confidence and unlock their potential.
Bradley realised the company was often only the stage. The transformation itself was human.
Business growth
People development
Adversity
Recovery and purpose
I’M MORE
A Father Looking at the Next Generation
As Bradley watched his own children begin building their careers, he recognised how much the employment landscape had changed. Many talented young people were struggling to gain opportunities despite having the skills and ambition to succeed.
Through decades of working with businesses and identifying potential, Bradley realised his experience could make a greater impact by helping the next generation discover their value and confidence.
This vision became the foundation of I’M MORE.
Key challenges he identified:
- Automated recruitment and application systems.
- Limited opportunities to gain real-world experience.
- Lack of confidence and career direction.
- Hidden talent going unrecognised.
Why Bradley Created I’M MORE
I’M MORE was created to help people recognise that their current circumstances do not determine the limit of their future.
For young people, that may mean discovering strengths before repeated rejection turns into permanent self-doubt. It may mean understanding that a CV does not show everything they can offer.
It may involve developing confidence, communication, skills, a Video CV, practical experience, an apprenticeship route or a new connection with an employer looking for jobs for 18–24-year-olds in Essex or seeking guidance on how to get a job with no experience.
For adults, I’M MORE may mean rebuilding after adversity, changing career, starting a business, finding a new direction or finally pursuing something that has been postponed for years.
Bradley understands both audiences because he has lived through different ages, businesses, successes, failures and transformations himself.
He knows what it feels like to begin at 16. He knows what it feels like to rebuild in your late twenties. He knows what it feels like to lead at scale. He knows what it feels like to experience profound trauma in your fifties and have to begin understanding yourself again.
The phrase I’M MORE is not an empty affirmation. It is a decision to look beyond the current position and begin doing the work required to move somewhere different.
Discover. Believe. Become.
Discover
Recognise identity, strengths, values, experiences, interests and direction. Before somebody can communicate their value, they must begin to understand it.
Believe
Build confidence through evidence, language, preparation and achievable progress. Belief is not empty motivation; it is understanding supported by experience.
Become
Turn potential into action through communication, skills, visibility, Video CVs, events, learning and practical next steps.
This process brings together lessons developed throughout Bradley’s career. It draws from business growth, personal development, leadership, sales, branding, public speaking, publishing, media, adversity and recovery. Discover. Believe. Become. is therefore not a slogan attached to Bradley’s latest project. It is the simplest expression of what he has spent much of his life helping people and businesses do.
I’M MORE Requires Participation
I’M MORE does not promise transformation without effort. It is not a programme in which somebody can remain passive while another person changes their life for them. A participant does not need to arrive confident. They may arrive anxious, uncertain, disappointed, unemployed, exhausted or unclear about what they want. What matters is a willingness to participate. They must be prepared to listen, speak, practise, learn, accept constructive feedback and take action.
Bradley will help people recognise possibility. He will challenge them to take responsibility for what happens next. The movement is not built around blame. It is built around activation.
I’M MORE is Legally Separate
I’M MORE CIC is a legally separate Community Interest Company with its own community purpose. It must not be described as being part of Ninja Business Group. Bradley Chapman Business Consultancy, Ninja Coach and I’M MORE are connected through Bradley Chapman and a shared commitment to growth, capability and opportunity. They remain separate organisations and websites.
Bradley’s commercial experience informs the I’M MORE mission. I’M MORE exists to apply that experience towards community benefit and human transformation.
The Next Chapter
Bradley Chapman’s story contains business growth, recognised people, international speaking, brands, awards, television, publishing and commercial results.
It also contains failure, injury, anxiety, depression, rebuilding and the quiet periods when the next direction had not yet appeared.
Both sides matter.
Without the business experience, Bradley would not understand what organisations and employers need. Without the adversity, he may not understand what some people must overcome before they can show what they are capable of offering.
I’M MORE brings those two perspectives together.
It is the bridge between commercial understanding and human potential. Between the employer and the person seeking an opportunity. Between where somebody is and where they could still go.
Bradley has spent more than 35 years building businesses. The next chapter is about helping people build belief, capability and opportunity within themselves.
A Personal Message from Bradley
“For much of my life, I believed I was building businesses. Looking back, I now understand that I was always building people. I have experienced success, failure, fear, pain, anxiety, rebuilding and moments when the direction ahead was not clear. I know what it feels like to be recognised publicly, and I know what it feels like to struggle privately. I am a business consultant, entrepreneur, author and mentor. But I am also a father and a human being who has been changed by everything life has placed in front of me. I cannot stand back and watch young people lose belief before they have been given a genuine opportunity to discover what they can offer. I cannot accept that somebody in their thirties, forties, fifties or beyond should believe it is too late to change direction. I’M MORE is the result of everything I have learned. It is not about making people become somebody else. It is about helping them recognise more of who they already are, developing what is missing and activating what could still become possible. I am Bradley Chapman. I am more than the suit. And this is the work I now believe I was always meant to do.”
TAKE THE NEXT STEP
Learn why I’M MORE exists and explore the story behind I’M MORE.
Attend an I’M MORE event and begin the Discover. Believe. Become. process.
Explore Bradley Chapman’s full commercial and consultancy background.
Discover Ninja Coach and the development of business coaches, mentors and consultants.
Read the Gypsy Billionaire story and Bradley’s work alongside Alfie Best.
Invite Bradley to contribute to television, radio, podcasts, newspapers, government discussions, panels or speaking events via Press & PR.
Speak to I’M MORE about employment, education, sponsorship, partnership and community collaboration via Reach Out.
Press and Government Profile
Full Name: Bradley Chapman
Primary Current Role: Founder of I’M MORE
Additional Professional Roles: Executive business consultant, Strategic advisor, Entrepreneur, Coach and mentor, Author and ghostwriter, Speaker and broadcaster, Founder of Ninja Coach, Founder of the Park Home & Holiday Park Association
Location: Chelmsford, Essex, United Kingdom
Experience: More than 35 years
People Trained, Coached or Mentored: More than 20,000
Published Books: Six in total (one authored under Bradley’s own name and five ghostwritten for clients)
Estimated Commercial Contribution: More than £6 billion in combined client revenue growth and company valuation increases across multiple organisations and engagements
Television: Appeared on ITV’s Undercover Big Boss
Documentary: Created the Gypsy Billionaire brand identity and commissioned Gypsy Billionaire: A Great British Success Story
Speaking: Spoken in six countries and at venues including the British Library
Specialist Areas: Business growth, Leadership, Human behaviour, Sales and marketing, Business transformation, Branding and positioning, Media and public profile, Entrepreneurship, Confidence and resilience, Youth employment, Human transformation, Discover. Believe. Become.
Interview Availability: Television, Radio, Podcasts, Newspapers, Magazines, Government and policy discussions, Business panels, Employment and skills panels, Keynote speaking, Founder interviews
Frequently Asked Questions
Who is Bradley Chapman?
Bradley Chapman is a UK entrepreneur, executive business consultant, strategic advisor, coach, mentor, author and broadcaster with more than 35 years of commercial experience. He is the founder of I’M MORE, Bradley Chapman Business Consultancy, Ninja Coach and the Park Home & Holiday Park Association.
Why did Bradley Chapman create I’M MORE?
Bradley created I’M MORE after recognising that the most meaningful part of his business career had always been helping people transform. His experience as a father, business leader and survivor of serious personal trauma strengthened his determination to help young people and adults recognise their potential, build confidence and become visible to opportunity.
How many people has Bradley Chapman trained?
Bradley states that he has trained, coached and mentored more than 20,000 people across business, sales, leadership, entrepreneurship and personal development.
What is Bradley Chapman’s connection to Alfie Best?
Bradley worked closely with entrepreneur Alfie Best during a significant period of business growth and public-brand development. Bradley created the Gypsy Billionaire identity, supported business and media positioning, helped publish Alfie’s first book and commissioned the documentary Gypsy Billionaire: A Great British Success Story.
Did Bradley Chapman appear on ITV?
Yes. Bradley appeared in ITV’s Undercover Big Boss during the episode featuring Alfie Best and Wyldecrest Parks. Bradley and Kim Wright participated as undercover mystery shoppers.
What is Gypsy Billionaire?
Gypsy Billionaire is the public-brand identity created by Bradley Chapman for entrepreneur Alfie Best. It later became the title of an internationally award-winning documentary commissioned by Bradley and directed by Joel Van der Molen.
Is Bradley Chapman an author?
Yes. Bradley authored Get Up, Show Up, Shine Up: Discover the Diamond Within and has ghostwritten five additional books for clients.
What is the £6 billion figure?
Bradley estimates that his work across more than 35 years has contributed to more than £6 billion in combined client revenue growth and increases in company valuations. It is an aggregate estimate covering multiple companies, sectors and consultancy engagements rather than one transaction.
Does Bradley disclose all of his clients?
No. Many of Bradley’s consultancy assignments are confidential and protected by non-disclosure agreements. Public profiles contain only work and relationships that can be appropriately disclosed.
Is Bradley Chapman still a business consultant?
Yes. Bradley continues to advise entrepreneurs, founders and leadership teams through Bradley Chapman Business Consultancy while developing I’M MORE as a legally separate Community Interest Company.
Is I’M MORE part of Ninja Business Group?
No. I’M MORE CIC is legally separate. I’M MORE, Ninja Coach and Bradley Chapman Business Consultancy are connected through Bradley Chapman and shared values, not through group ownership.
Where is Bradley Chapman based?
Bradley is based in Chelmsford, Essex, where the first I’M MORE events and programmes are being developed.
Is Bradley available for media interviews?
Yes. Bradley is available for television, radio, podcast, newspaper, magazine, panel and speaking enquiries relating to entrepreneurship, business growth, human transformation, youth employment, resilience and the I’M MORE movement. Contact via Press & PR.