Bradley Chapman: The Man Behind I’M MORE
Authority at a glance
A career measured in businesses built, people developed and lives changed.
35+
20,000+
6
£6BN+
6
ITV
34
I’M MORE
The man behind the suit
Authority matters. Humanity explains the purpose.
The public version of Bradley Chapman is the businessman in the suit advising organisations, challenging leadership teams and helping businesses achieve sustainable growth. Over the years, he has spoken on international stages, appeared on television and worked with recognised brands, entrepreneurs and industry leaders.
But behind the professional success is a father who understands the challenges facing today’s younger generation. Watching talented young people struggle with confidence, direction and opportunity inspired him to create I’M MORE a movement dedicated to helping people discover their potential, build self-belief and become visible to the opportunities they deserve. Bradley believes that lasting success starts with confidence, purpose and recognising your own value.
A business education that began on the streets of London.
8 Years Old Work Begun
From around the age of 8, I can remember waking up on cold mornings and climbing into the van with my dad as he fired up his old diesel truck. We would head off through Loughton and make our way into London, whether that was Roman Road in Bethnal Green, Petticoat Lane or Wembley Market. I did not realise it at the time, but those early mornings, watching people, watching trade and seeing business happening all around me, were the first moments that started shaping the way I would think for the rest of my life.
10 Years Old House Captain
At just 10 years old, whilst attending Alderton Junior School, I was made House Captain of Drake House. We rarely won, but every single week during assembly I would watch the winning house captain walk proudly to collect the trophy, with the colours of their house hanging from the ribbons on the cup. I remember standing there thinking just how badly I wanted our team to experience that same feeling of pride and achievement.
12 Years Old Earn a Quid or Two
By the age of 12, I just wanted to get out there and earn some money. Whether it was washing cars, sweeping up, clearing driveways or knocking on doors, I would do whatever I could to earn a pound, two pounds or a few quid here and there. Even at that age, I always had the drive to work hard and create opportunities for myself.
16 Years Old The London Stock Exchange
At 16 years old, I was sitting in an exam at school when my mum suddenly turned up and pulled me out, telling me I had two job interviews in London and we had to leave immediately. I had already sent out over 150 letters to stockbrokers and city firms and been rejected by every single one of them. But on that day, everything changed. I secured one of the jobs and suddenly found myself stepping into the world of the London stock market, convertible bonds, high finance and some of the sharpest people I had ever met. I knew straight away I had entered a completely different world and I loved every minute of it.
18 Years Old Fashion Industry
Bradley Chapman’s journey into business began at the age of eighteen. Starting in the fashion industry, Bradley traded on London street markets, gaining early experience in sales, negotiation and understanding customers in fast moving commercial environments. Met my wife and fell in love.
21 Years Old Started Clothing Manufacturing Company
Got engaged at 21 to my future wife. Recognising the opportunity to grow beyond retail trading, he moved into importing, exporting and manufacturing clothing products. Started in my spare room from zero to £3.5 million annual revenue inside 3 years
22 Years Old Wembley Stadium Fast Food Business
At 22 years of age, my father-in-law gave me a concession pitch at Wembley Stadium. I was the original Spudman, selling jacket potatoes. Here, I experienced Michael Jackson, Eric Clapton, England international football matches, Madonna. Behind the scenes, inside the stadium, I used to shower in the England players' changing rooms. What an incredible experience! Bradley Chapman, the Spudman.
23 Years Old Clothing Manufacturing
Got married at 23 to my wife. Manufacturing relationships were established in Indonesia, Turkey and Bangladesh, alongside production facilities in the United Kingdom. 30 x 40ft high cubs clothing containers filled with jackets were one their way from Indonesia.
25 Years of Age Warehouse Expansion
The business expanded into warehousing, screen printing and embroidery operations, eventually operating from a 20,000 square foot warehouse running twenty four hours a day.
28 Years Old Far East Crashed - I lost Everything
At the age of 28 years of age in 2008, the Far East crash cost me everything. My company crumbled, I crumbled, and everything fell to the floor. I divorced my wife in the same year. There was no anger. I loved her family and still do. But there was a lot of pain.
28 Years Old I was Broken or Was I?
At 28 years of age, everything I had built came crashing down. My business collapsed, my world collapsed, and in many ways, so did I. I had poured everything into building that company, and overnight it was gone. I swallowed my pride and went to work for one of my former suppliers, knowing inside that every single day felt painful. At the same time, I bought back what assets I could from the administrators and every weekend stood at car boot sales, selling off my baby, my business, piece by piece. I remember the feeling vividly. It broke me. Or perhaps, looking back now, it was not breaking me at all. Perhaps life was rebuilding me into the man I was meant to become.
28 Years Of Age Sucking up Your Pride
29 Years of Age The Direct Sales Evolution
At 29 years of age, I met Anna, the mother of my children, and slowly began rebuilding my life from the ground up. I purchased a home in Ongar, Essex, and started again with a new sense of purpose. This chapter marked the beginning of my direct sales evolution, starting with Moben Kitchens and then moving into Zenith Windows, Anglian Windows, conservatories, driveways, fascias, soffits and guttering. This was a period of growth, learning how to lead teams, build teams, push boundaries, stretch myself, sell, close deals and thrive in high performance environments. The energy was back. The hunger had returned. Ring that bell.
30 Years of Age Getting Head Hunted
At 30 years of age, I started getting headhunted. After rebuilding following the Far East crash that had cost me everything just two years earlier, I had moved into senior leadership positions and was now leading high performing sales teams across the country. I became number one and number two nationally in different divisions, but what I loved most was not the selling itself. It was building people. I trained relentlessly, built teams that were inspired, created environments where people genuinely wanted to be part of my division, and together we pushed each other to perform at the highest levels. Looking back now, I believe this was one of the most important turning points in my life, although at the time, I did not fully realise it.
32 Years of Age Advertising Ring That Bell
At 32 years of age, I was headhunted to lead an advertising company, and this period of my life felt like pure energy, growth and momentum. The business exploded, revenue accelerated, teams were performing at incredible levels and the environment was electric. This was back in the days of ringing the bell when deals were closed, high energy sales floors, big personalities, big ambition and everybody pushing hard to win and make money. In many ways, it had the same intensity people now associate with films like The Wolf of Wall Street, but without the deceit and manipulation. It was fast paced, exciting, hugely rewarding and another chapter that taught me powerful lessons about leadership, culture, motivation and just how much people can achieve when the energy around them is right.
34 Years of Age Million Impossible & Raw Business
In my early thirties, I formed Raw Business and Million Impossible, two ventures built around my growing passion for entrepreneurship, business growth and connecting ambitious people together. Raw Business became a business magazine publication that featured high profile entrepreneurs, business success stories, expert advice, networking opportunities and a wide range of business services designed to help companies grow. It was another important chapter in my journey, moving beyond simply building businesses and beginning to create platforms, ideas and communities centred around ambition, growth and what is truly possible in business and in life.
35 Years Of Age Renewable Energy Company
At 35 years of age, I stepped into the renewable energy sector, working within solar panels and residential installations at a time when the industry was beginning to accelerate rapidly. What started as another opportunity to learn quickly evolved into building and growing a solar energy business where I became deeply involved in every part of the operation. Over time, as both a consultant and business owner, I helped grow the company to nearly 500 staff, overseeing telesales teams, field sales divisions, managers, directors and the entire operational structure from start to finish. It was an incredible period of growth that taught me how to build, scale and lead large organisations at serious pace.
More Than 20,000 People Trained, Coached and Mentored
Throughout his career Bradley has trained, coached and mentored over 20,000 individuals across a wide range of industries including renewable energy, advertising and directory businesses, construction, training organisations and corporate teams, delivering leadership development, sales training and business growth programmes both privately and within retained client organisations.
£6 Billion in Client Revenue Growth and Company Valuations
Over the course of Bradley’s career he has contributed to business growth that has generated in excess of £6 billion in increased company revenues and business valuations, achieved through strategic consulting, operational transformation and hands on involvement inside client organisations.
35 Years of Age Buyuing and Selling Properties
Between the ages of 35 and 36, whilst continuing to build businesses and operate within the renewable energy sector, I developed my first real passion for property. During this period, I bought, rented and sold five different properties, including several three bedroom houses and a two bedroom flat. Most were new build developments purchased off plan, held for short periods and then sold on for profit as values increased. This became my first real taste of property development and opened my eyes to the opportunities that existed beyond traditional business, teaching me yet again the value of timing, calculated risk and recognising opportunity before others could see it.
37 Years of Age Business Consulting Started
At 37 years of age, my business consulting journey truly began. I was approached to step in as an interim consultant for a property development company that specialised in sourcing Zone 2 London properties, mainly apartments, securing deposits and selling them on to overseas investors, particularly buyers from Hong Kong. I remained with the business for several months while the director travelled internationally, effectively holding the fort and overseeing the day to day operation. This experience gave me a much deeper understanding of property, development, investment and the trust that businesses place in you when they believe in your ability to lead and deliver results.
38-43 Years of Age The Consulting Period
Between the ages of 38 and 43, I entered what I now look back on as my true consulting years. During this period, I worked with countless business owners across multiple sectors including construction, home improvements, Ministry of Defence contracts, office fit out and refurbishment, alongside many other industries. It was during these years that I realised I had developed the ability to step into almost any business, quickly understand its challenges and make a significant impact by building teams, creating inspiring environments and driving growth. But these years also taught me some of life’s hardest lessons. I found myself caught in the middle of directors fighting over control, families torn apart by greed and money, internal politics, deception, broken trust and individuals inside businesses actively holding companies back from reaching their full potential. This was the period where my resilience, my understanding of people, my ability to navigate adversity and my instinct for leadership were truly forged through fire, wind, earth and water.
48 Years of Age - The Daimond Exeperience
At 48 years of age, another profound chapter of my life began to unfold. My first book, Get Up, Show Up, Shine Up, Discover The Diamond Within, was published and with it came a much deeper understanding of purpose, human potential and what I truly believed life was about. During this period, I was speaking on stages internationally and sharing powerful messages about resilience, adversity and discovering the greatness that already exists within every human being. I would stand on stage holding small acrylic diamonds in my hand and explain to audiences that every single person carries their own diamond inside them, but like all diamonds, it takes time, pressure, shaping and polishing before its true brilliance can emerge. I would throw these diamonds out into the audience and watch people catch them and hold on to them tightly, almost as a physical reminder that their own journey of growth and transformation was entirely possible. Looking back now, this was another deeply profound moment in my life and one that helped me realise that perhaps my purpose had never simply been building businesses, but helping people discover the greatness already waiting inside themselves.
48-50 Years of Age Yes You Can Inspired to Achieve Was Created
Between the ages of 48 and 50, around 2018 and 2019, I created what became one of the most powerful and deeply human experiences of my life. I launched Yes You Can, Inspired To Achieve, a movement built around giving ordinary people an extraordinary opportunity to stand on stage, share their story and speak openly about the challenges, pain, adversity and experiences that had shaped their lives. The vision was simple. To help people find their voice, become published authors and allow their personal journeys to inspire others who may be facing their own battles. Every event we created was emotionally charged, every speaker was warmly embraced and there was something incredibly powerful about seeing someone fitted with a microphone, stepping forward through nerves, fear and uncertainty, and finding the courage to tell their story. We welcomed people of every background, every faith, every culture and every walk of life. We even had children as young as 9 and 10 years old standing on stage with their parents beside them, bravely sharing their own journeys. It was one of the first times in my life that I truly understood the extraordinary power of human connection, vulnerability and what becomes possible when people are simply given permission to be seen, heard and understood.
49 Years Of Age Years Speaking on Stages In Different Countries The Law of Attraction
In 2019, life began accelerating in ways I could never have imagined. I started broadcasting live regularly on Facebook, building a growing audience and connecting with people from countries all around the world. Through this period, I found myself connecting with some of the biggest names in the personal development world including Dr John Demartini, Bob Proctor, Marie Diamond and Raymond Aaron, all of which led me deeper into discovering the principles behind The Secret. After reading that book, something shifted deeply inside me. It awakened something within my mind, body, spirit and soul and made me realise that almost anything in life is possible if we are willing to believe, stay focused and continue moving forward through pain, setbacks and adversity. Yet this chapter also taught me another important lesson. I found myself seeing behind the curtain of several high profile people and began to realise that not everybody who stands on a stage is truly aligned with the message they project to the world. In 2020, I helped bring Les Brown to London, playing a major role in helping secure an audience of over 1,100 people. Although I was ultimately let down by the organiser, this journey unexpectedly introduced me to Alfie Best for the very first time, and from that moment, another extraordinary chapter of my life was about to begin.
49 Years of Age As One Painful Door Closes Another Door of Inspiration Opens
At 49 years of age, in July 2019, life brought me to one of the most painful moments I had ever experienced. I was going through the breakdown of a relationship with perhaps the only woman I had ever truly loved. I stood alone in my double garage, clearing out years of old paperwork, filing cabinets and memories that had quietly built up over time. I remember leaning against one of those filing cabinets, overwhelmed with emotion, crying and asking myself how life had brought me to this place. I had my demons, she had her challenges, and like all relationships, it takes two people carrying their own pain. I had known and loved her since she was 18 years old, and now at 35, as I stood there at 49, I was watching that chapter of my life come to an end. Then in that very moment, whilst standing there wiping tears from my face, my phone rang. The screen simply said Alfie Best. I answered. Alfie was in Barbados. He said, “Brad, I’m back in two weeks. Let’s meet.” In that single moment, one deeply painful chapter of my life was closing, whilst another extraordinary chapter was quietly beginning. It was a moment I will never forget, not just for me, but for my children, and for my little Jojo.
49 Years of Age Bradley and Alfie
At 49 years of age, one of the most extraordinary chapters of my life unexpectedly began when I started working alongside Alfie Best. Alfie was already an incredibly successful businessman, but looking back now, I believe life brought us together at exactly the right moment for both of us. Perhaps Alfie needed me, and perhaps I needed Alfie. We did not need each other in the literal sense, but our meeting changed the trajectory of both of our lives. Together, we formed Alfie Best Property Growth and Alfie Best Business, creating large scale property and business events designed to inspire entrepreneurs and ambitious individuals across the country. As the world moved into the uncertainty of 2020 and the COVID era, I found myself travelling extensively with Alfie, flying across the United Kingdom in his helicopters, attending meetings, acquisitions and strategic opportunities from Cornwall to many other parts of the country. During this time, we worked relentlessly and built at incredible pace. I played a central role in helping position Alfie onto ITV’s Undercover Big Boss, where I also made a cameo appearance, I published Alfie’s first book which I ghost wrote on his behalf, created the Gypsy Billionaire brand and later commissioned a film documentary alongside my friend Joel Van der Molen, which went on to become an Amazon bestselling documentary. This period of my life also led to the creation of the Park Home and Holiday Park Association, where my passion for the holiday park and leisure sector truly began. But this chapter was never about money, fast cars, helicopters, yachts or status. In truth, Alfie was just as comfortable sitting beside you eating chips on a bench as he was sitting in private banking meetings negotiating finance deals worth tens of millions of pounds. What mattered to me was not the public image people saw. It was understanding the man behind the suit. The private conversations, the trust, the respect and the connection between two men building something together. Nobody ever truly knows the person behind the curtain. I had the privilege of getting to know the real Alfie Best. And as you read this journey, I hope perhaps you are beginning to know the real Bradley Chapman too.
50 Years of Age Covid Struck
Then came 2020, and with it, COVID. I remember vividly everything that Alfie and I had been building together through Alfie Best Property Growth and Alfie Best Business. We had already delivered several successful events, the momentum was building rapidly, and the business plan ahead of us had the potential to become a multi million pound enterprise. Then overnight, the world stopped. It was one of those deeply painful moments in life when after years of traversing setbacks, adversity, rebuilding and finally creating real momentum, something entirely outside of your control can suddenly bring everything crashing to a halt. It was a profound lesson for all of us. But we did not stop. Throughout the uncertainty of COVID, we continued travelling the country, visiting holiday parks, holding strategic meetings, flying to Cornwall, meeting dignitaries, entrepreneurs, high profile individuals and spending time with many of the residents living within Alfie’s growing park empire. Alfie always said something that stayed with me. The journey never stops. There will always be a COVID. There will always be a downturn. There will always be a recession. You simply keep moving forward. Between meeting Alfie in 2019 and working alongside him throughout the COVID period and beyond, I witnessed and helped support one of the most extraordinary periods of business growth I have ever experienced. Over a three year period, Alfie Best increased his holiday and residential park portfolio from 65 parks to more than 100. Together we successfully navigated ITV’s Undercover Big Boss, the Amazon documentary, major acquisitions, continued brand expansion and a period of phenomenal business growth. I stood beside him throughout that entire journey. What an incredible chapter of my life it was. There are many things I cannot and will never share. As a consultant, confidentiality and loyalty are principles I have always protected without compromise. But what I can say is this. What existed between Alfie Best and Bradley Chapman became far more than business, far more than partnership and far more than friendship. In many ways, it felt like having a brother I had never known. What Alfie shared with me privately, the trust he placed in me and the experiences we shared together remain deeply important to me to this day. It was, and still remains, one of the greatest honours of my life to have worked alongside him, known him personally and to still know him today. In January 2026, I flew to Monaco to meet Alfie once again. As for the full story of Alfie Best and Bradley Chapman… perhaps the rest will reveal itself in time.
51 Years of Age I Died That Night
At 55 years of age, in February 2021, I died that night. But somehow, I was brought back to life. What I am about to share may be difficult for some people to read, but this chapter shaped me more profoundly than perhaps any other experience I have ever faced. In February 2021, I was kidnapped, held hostage and tortured for nearly three hours. During those three hours, I fought relentlessly to survive and escape. When it was finally over, my body had been devastated. I had a broken left hand with fingers left hanging and requiring reconstruction, a broken nose, fractured eye sockets, crushed lungs, eight broken ribs, a broken right foot, a severely damaged right knee, more than thirty stitches and staples in my head, temporary hearing loss in my right ear and injuries so severe I could barely breathe, speak or walk. Yet somehow, I escaped. I remember a moment during the torture where I genuinely believed my life had ended. I remember repeating quietly inside my mind, Yea, though I walk through the valley of the shadow of death, I shall fear no evil. And in that moment, I believed I had died. Then suddenly, my eyes opened. I thought for a brief second I had woken somewhere beyond this world. But no. I was still there. Still being held. Still fighting for survival. I had been beaten with chains. I had been suffocated. I had been waterboarded repeatedly. But despite everything they did, the offenders did not get what they came for. They did not get a single penny. Somehow, I escaped and managed to reach a nearby petrol station where emergency services were called. The police already knew who these offenders were. They had committed similar violent offences against others before. That same evening, they were arrested. What followed was a year long court process and a psychological battle that I cannot fully put into words. The physical rehabilitation alone was immense, but the emotional and mental trauma that followed was something far deeper and far harder to process. Eventually, the offenders were sentenced to a combined total of nineteen years in prison. Other victims had not been able to find the strength to come forward and testify, and I understand why. I hold no judgement toward them. But I knew I had to make sure they could never do this to another human being again. Yet what happened next perhaps says more about me than the event itself. After just six days in hospital, I discharged myself. I removed the obvious plaster cast from my hand and replaced it with something less visible. I covered the injuries to my face with makeup. Then I sat back at my desk and continued broadcasting live, consulting clients and continuing to work, despite everything I had just survived. At the time, I was working alongside a man who has since become a billionaire, and I know I was targeted because of the position I was in. But here is what I want you to understand. That night did not destroy me. It transformed me. It changed how I understand fear, pain, resilience, survival and what it truly means to fight when life strips everything away from you. I did not die that night. I was reborn. And from that moment forward, I began understanding human suffering, resilience and recovery in ways I never thought possible. It changed me forever. And perhaps, through that pain, it prepared me to help others in ways I could never have understood before.
52 Years of Age The Park Home and Holiday Park Association
At 52 years of age, whilst much of the world was shutting down during COVID, another new chapter of my journey began. Although the pandemic had brought live events to a standstill, businesses were closing and people everywhere were living behind masks and uncertainty, I could see something that others perhaps had not yet fully recognised. I understood that with overseas travel restricted and international holidays becoming increasingly difficult, the demand for UK staycations, holiday parks and leisure parks was about to accelerate dramatically. From that understanding, the Park Home and Holiday Park Association was born. I immersed myself completely into the sector, travelling up and down the country meeting park operators, manufacturers and suppliers, visiting production facilities including Omar Park Homes, meeting startup holiday park businesses and learning every aspect of an industry I had quickly grown to love. I created startup park operator training programmes, studied the residential park sector, lodge manufacturers, caravan manufacturers and developed a deep understanding of an industry that was experiencing extraordinary growth. In truth, I had always loved the holiday park world ever since I was a child, from family caravan holidays, evenings with the children, karaoke nights and the simple joy that holiday parks bring to families. What started as another business opportunity quickly became something much bigger. The Park Home and Holiday Park Association remains one of the businesses I still proudly own today, and even now in 2026, it continues to represent another incredible chapter of growth, learning and entrepreneurial instinct.
53 Years of Age The Business Consulting and Mentoring Transition
By 2023, the Park Home and Holiday Park Association had grown significantly and I found myself deeply immersed within the sector, working alongside park operators, consulting for them, helping them grow and promoting businesses across the holiday park and residential park industry. At the same time, more and more clients from different sectors were approaching me, asking for my support, guidance and expertise. I was now consulting across a broad range of industries including residential construction, the construction trades sector, office refurbishment projects and working with startup entrepreneurs through to highly successful and high profile business owners. My weeks became relentless. Six and seven day working weeks became normal. Some clients required two or three days a week onsite, others needed late night calls, strategy sessions and constant support. It was exhausting at times, but I genuinely enjoyed the process of growth, learning, problem solving and continuing to stretch myself yet again. During this period, bradleychapman.com was redeveloped and refined to better reflect my growing experience and understanding of who I had become within the consultancy world. But what I had not fully realised at the time was something important. The way I had built my personal brand had unintentionally created distance. Because of the high profile work I had done, the Gypsy Billionaire brand, helicopters, television appearances and working alongside individuals of significant wealth and status, many people had started to believe that I only worked with high net worth individuals and billionaires, and that I was somehow beyond their reach. But the truth was always very different. Whilst I enjoyed working with successful entrepreneurs and established businesses, I often found myself gaining even greater fulfilment from helping startup founders and ordinary people trying to build something meaningful for themselves. Why? Because I loved seeing people grow. I loved seeing transformation. I loved watching somebody move from uncertainty into confidence, from limitation into possibility, from cocoon into butterfly. It made me realise something I had not fully understood at the time. Perhaps business was never the thing I truly loved most. I loved people. I loved human potential. I loved watching someone become more than they believed they could be. And quietly, somewhere beneath all of this, a new question had begun forming inside me. What comes next?
54 Years of Age Construction Training Provider "Double Your Business"
At 54 years of age, in 2024, whilst working from my office in Chelmsford where I had been based for over six years, I was referred by someone I deeply respected to meet the director of a construction training company based within the same building. He approached me with a simple question. “Bradley, can you help me take my business to the next level?” In many ways, this project became the epitome of everything I had spent my life learning. Whenever I enter a business, I do far more than look at sales numbers, strategy or operations. I observe people. I study behaviour. I assess leadership from the top down. I look at systems, performance, communication and culture, but most importantly I look at the mindset of those leading the organisation. Because over decades of experience, I have learned one profound truth. If the leadership team is aligned, if the people inside the business are aligned, if the mission is clear and everyone moves with purpose, many of the other problems begin solving themselves. This project was far from easy. Within the business there were individuals I often refer to as growth prevention officers, people whose mindset, behaviours and resistance actively prevented progress and unconsciously held the company back from becoming what it was capable of becoming. Equally, there were others inside the business who were open, ambitious and ready to grow. Life has taught me repeatedly that there are two types of people in every environment, those with a fixed mindset who resist change, and those with an open mindset who embrace growth and possibility. Over a period of approximately sixteen months, I helped support the growth of the company from around £3 million in annual revenue to more than £6 million, whilst helping generate an additional £1 million in retained profit. But for me, success was never simply measured by numbers. The company itself had transformed. The team had transformed. The energy inside the business had transformed. The passion and commitment of those working there had fundamentally shifted. Whenever I leave a business, I always try to leave behind something far more valuable than strategy or financial growth. I try to leave behind the essence of what I stand for, a culture, an energy, a belief system and a way of thinking that becomes ingrained into the organisation itself. What happens next is never in my control. Businesses can continue growing, they can stall, directors can become comfortable, or they can continue pushing boundaries. That decision always remains with leadership. But after everything I have learned throughout my life and career, I know one truth above all else. People are your business.
55 Years of Age Ninja Coach Was Born
At 55 years of age, in May 2025, just one day before my birthday on the 23rd of May, I formed a new company called Ninja Business Limited and began building what I believed would become one of the next major chapters of my entrepreneurial journey, Ninja Coach. My vision at the time was to create a platform where independent business coaches could advertise their services, whilst also building my own framework and methodology to train and develop coaches under a model that reflected everything I had learned throughout my life in business, leadership and personal growth. But Ninja Coach was never just about business. From the very beginning, I instinctively understood that success was about far more than entrepreneurship alone. It was equally about mindset, wellness, confidence, resilience and human development. This was why the philosophy behind Ninja Coach centred around three important pillars, business, wellness and entrepreneurship. I wanted to create an environment where business owners, entrepreneurs and aspiring individuals could come together to learn, grow, stretch themselves beyond their perceived limitations and become something greater than they believed possible. I saw franchise opportunities, national growth, a new movement and a platform capable of reaching far beyond traditional coaching models. And so the build began. But looking back now, I realise something important. Ninja Coach was never the final destination. It was simply another signpost guiding me towards a much bigger purpose that I had not fully recognised at the time.
55 Years of Age The Cost of Living and Fuel Crisis, The Day The Tap Turned Off
At 55 years of age, throughout 2025, another major lesson in business and life began unfolding. The cost of living crisis, rising fuel prices and increasing pressure across almost every sector created what I can only describe as the moment the tap turned off. Businesses across the country were struggling, but some sectors were hit far harder than others. Around half of my clients were genuinely feeling severe pain. Revenue had slowed dramatically, profits were shrinking, operational costs were increasing and many business owners were quietly beginning to feel fear about what was happening around them. The other half of my clients operated in sectors where consumer demand remained more resilient, because people will always need somewhere to live, food on the table and fuel in the car, although even these businesses were beginning to feel the growing pressure of increased costs and tighter margins. It was during this period that I was reminded once again how dangerous pride and ego can become in business. So many business owners find it difficult to admit when things are going wrong. They avoid confronting the numbers, delay difficult decisions and convince themselves the situation will somehow improve. But when crisis strikes, pride and ego have no place in leadership. If we remove pride and ego and allow only logic and common sense to remain, we can often take action early enough to prevent much deeper pain later. Sometimes business is like a ship taking on water. In those moments, your focus is no longer expansion. It is survival. It is getting the lifeboats in the water, protecting what you can and making the difficult decisions necessary to preserve what remains. There is absolutely no shame in failure. I know this because I have failed many times and I have succeeded many times, and without question, failure has taught me far more than success ever has. During this same period, I found myself reflecting deeply on Ninja Coach and questioning whether the business was truly moving in the direction I had originally intended. Was my coaching business flourishing the way I had hoped? No. The market had changed. Business coaching had slowly become a luxury for many companies rather than something viewed as essential. For a period of time, I found myself asking difficult questions about what came next. But one thing I have learned throughout my entire life is this. I never stop thinking. I never stop adapting. I never stop moving forward. Because I know that the darkest hour always comes before dawn, but only if you have the courage to open your eyes when the light finally appears.
56 Years of Age The Darkest Hour is Always Before Dawn
At 56 years of age, in January 2026, life forced me into one of the deepest periods of reflection I have ever experienced. Since September 2025, I had been suffering with a trapped nerve in my neck that was causing pain, weakness and moments where both my arms and legs would feel like jelly beneath me. My mind wanted to keep moving forward as it always had done throughout my life, but this time my body simply would not allow me to continue at the pace I was used to. For the first time in a very long time, I was forced to confront something that many of us often take for granted until it is challenged. My health. And I came to realise something profoundly important. Your health is the greatest wealth you will ever possess. Because if you have your health, you have everything. But if your health disappears, then wealth, status, success, possessions and everything you thought mattered suddenly become meaningless. Nothing matters more than the body and mind that carries you through this life. During this period, I found myself battling not just physically, but mentally. Trying to push forward whilst searching for answers can sometimes feel like walking through thick fog, blindfolded, with heavy concrete boots attached to your feet, unable to see clearly and unable to move at the speed your mind desperately wants you to move. But life has taught me something over many decades. Even during the darkest moments, if you can somehow keep your mind believing that an answer will eventually come, then subconsciously part of you never stops searching for the path forward. And sometimes, it is in those moments of stillness, pain and forced reflection that life begins revealing something entirely unexpected. What happened next changed everything. I am now entering the next chapter of my life and working on something alongside someone who has become a very close friend to me through an extraordinary journey of conversations, reflection and understanding. Together, and with others around me, we are about to create something that I believe may become the defining mission of my entire life. But this time, unlike so many chapters before, this is no longer about me. This is about the people we are going to help. And perhaps, after a lifetime of building businesses, building brands and building success for others, I have finally discovered what I was always meant to build all along. Stay tuned.
A business education that began on the streets of London.
London markets, trade and the instinct to create opportunity
Travelling with his father to Roman Road, Petticoat Lane and Wembley Market taught Bradley to watch people, understand trade and recognise that enterprise begins with action.
More than 150 letters—and one opportunity in the City
After repeated rejection, one stockbroking firm opened the door. Bradley entered the world of convertible bonds, finance and high-performance commercial environments.
Fashion, manufacturing and a multimillion-pound company
From a spare room, Bradley built a clothing business that moved into importing, manufacturing and a 20,000-square-foot operation with production relationships across several countries.
Losing the business and learning to rebuild
When the company collapsed, Bradley returned to employment, sold assets at car boot sales and rebuilt his commercial confidence from the ground up.
Leadership, renewable energy, property and consultancy
Direct sales, advertising, renewable energy and operational leadership developed into a consultancy career across construction, property, training, home improvement and numerous other sectors.
“Every business problem eventually reaches a human being.”
Strategy
Leadership
Communication
Culture
People
Behaviour
Sales
Systems
Transformation
STRATEGY & CONFIDENTIALITY
The Voice Behind the Person at the Microphone
Bradley has never been driven by being the most visible person in the room. Throughout his career, he has often worked behind the scenes advising founders, supporting leadership teams and helping organisations strengthen their strategy, positioning and long-term growth.
His expertise spans business strategy, branding, leadership, sales, marketing, operational development and personal growth. While some of his work is public, much of it remains confidential, supporting entrepreneurs, organisations and investors through major business decisions, growth and transformation.
For Bradley, trust and confidentiality are fundamental, reflecting the responsibility that comes with advising people and businesses at their most important moments.
More Than £6 Billion of Commercial Impact
Across more than three decades, Bradley estimates that his strategic, operational and advisory work has contributed to more than £6 billion in combined increases in client revenue and company valuations.
That figure has not come from one company or one transaction. It represents the combined effect of work across multiple organisations, sectors, growth periods, restructures and investment journeys.
Bradley has worked with early-stage founders, established small and medium-sized businesses, organisations employing hundreds of people and companies with asset values exceeding £1 billion.
His involvement has included business growth, leadership development, sales acceleration, marketing strategy, organisational restructuring, operational improvement, brand creation, team development and investor preparation.
In one publicly discussed construction-training engagement, Bradley supported a company as annual revenue grew from approximately £3 million to more than £6 million, alongside an increase of around £1 million in retained annual profit.
In another engagement, he helped a seasonal roofing company develop into a more stable 52-week operation.
Other major commercial projects remain confidential.
Bradley does not claim that a consultant creates another person’s success alone. Founders, teams, investors and employees must execute the work.
His role is to see what others may not yet see, establish direction, challenge limitations and help people create the conditions in which stronger performance becomes possible.
A career that crossed business, media, live entertainment and recognised brands.
Entrepreneurs, Speakers and Public Figures
Across consultancy, publishing, events, interviews and professional relationships, Bradley’s journey has involved recognised entrepreneurs, speakers, executives and public personalities.
Alfie Best
Direct strategic work · brand creation · documentary · business relationship
David Gold
Professional relationship / business connection
Jacqueline Gold
Professional relationship / recognised entrepreneur
Caprice Bourret
Client / business or media relationship — confirm final wording
Simon Sugar
Professional encounter / business connection
Bob Proctor
Personal-development connection / professional encounter
Les Brown
Event collaboration · London audience of 1,100+
Bernie Swain
Professional connection · founder, Washington Speakers Bureau
Dr John Demartini
Interview / professional connection
Duncan Bannatyne
Professional encounter
Deborah Meaden
Professional encounter
Richard Farleigh
Professional encounter
Charlie Mullins
Professional encounter / business environment
Celia Sawyer
Professional connection
Simon Dolan
Professional connection
GYPSY BILLIONAIRE & ALFIE BEST
Alfie Best and the Creation of Gypsy Billionaire
Bradley later commissioned filmmaker Joel Van der Molen to produce Gypsy Billionaire: A Great British Success Story, a documentary showcasing Alfie Best’s entrepreneurial journey. The film received multiple international awards and gained widespread recognition.
The project highlighted Bradley’s ability to develop powerful personal brands through strategic storytelling and media positioning.
Joel Van der Molen later went on to direct Gipsy Kings Featuring Tonino Baliardo, continuing his success in international documentary filmmaking.
References:
ITV’s Undercover Big Boss
In 2021, ITV revived the Undercover Boss format as Undercover Big Boss.
The opening episode followed Alfie Best as he entered businesses within his own organisation under a disguised identity.
Bradley and PHHPA director Kim Wright also took part in the programme as mystery shoppers, visiting one of the park-home operations and assessing the customer experience (as documented in the PHHPA account).
Bradley’s appearance represented only a brief public glimpse into a much deeper period of strategy, travel, growth, branding and trusted involvement alongside Alfie and the wider business group.
The experience also gave Bradley a first-hand understanding of how television can expose the gap between leadership assumptions and what employees and customers actually experience.
That lesson remains relevant to his consultancy work today. Leaders must sometimes step outside their own perspective before they can understand what is truly happening inside the organisation they lead.
Author, Ghostwriter, Publisher and Journalist
Bradley is a published author and the writer or ghostwriter behind six books. His own book, Get Up, Show Up, Shine Up: Discover the Diamond Within, explores resilience, self-belief and unlocking human potential.
He has also ghostwritten books for business leaders, helping transform their knowledge and experiences into published works. Through his publishing ventures and media projects, Bradley developed a deep understanding of storytelling, branding and personal positioning.
These experiences inspired the Discover. Believe. Become. philosophy at the heart of I’M MORE, encouraging people to recognise their potential, build confidence and create meaningful opportunities.
Speaker and Broadcaster
Bradley has spoken in six countries and at respected venues including the British Library. His subjects have included entrepreneurship, business growth, sales, leadership, resilience, adversity, personal identity and human potential.
He has also used digital broadcasting and live video to communicate directly with audiences via his YouTube Channel, interview guests and explore ideas in a less formal and more immediate environment.
This work earned recognition within broadcasting and leadership communities.
Bradley’s award archive includes recognition for entrepreneurship, broadcasting and authentic leadership, including an Authentic Leadership Award associated with UK Christian Ministries.
The purpose of the award section is not to suggest that trophies define Bradley’s worth. It is to demonstrate the breadth of a career that has crossed business, media, communication, leadership and human development.
February 2021
The Experience That Changed Everything
In 2021, Bradley survived a traumatic kidnapping and serious assault that left him with significant physical and emotional challenges. His recovery involved overcoming anxiety, trauma and rebuilding both personally and professionally.
The experience reshaped his understanding of resilience, vulnerability and the strength required to move forward. Rather than defining him, it became a turning point that reinforced his belief in purpose, self-belief and personal growth.
These life-changing experiences became one of the foundations behind I’M MORE, a movement dedicated to helping people rediscover their value, rebuild confidence and unlock their potential.
Bradley realised the company was often only the stage. The transformation itself was human.
Business growth
People development
Adversity
Recovery and purpose
I’M MORE
A Father Looking at the Next Generation
As Bradley watched his own children begin building their careers, he recognised how much the employment landscape had changed. Many talented young people were struggling to gain opportunities despite having the skills and ambition to succeed.
Through decades of working with businesses and identifying potential, Bradley realised his experience could make a greater impact by helping the next generation discover their value and confidence.
This vision became the foundation of I’M MORE.
Key challenges he identified:
- Automated recruitment and application systems.
- Limited opportunities to gain real-world experience.
- Lack of confidence and career direction.
- Hidden talent going unrecognised.
Why Bradley Created I’M MORE
I’M MORE was created to help people recognise that their current circumstances do not determine the limit of their future.
For young people, that may mean discovering strengths before repeated rejection turns into permanent self-doubt. It may mean understanding that a CV does not show everything they can offer.
It may involve developing confidence, communication, skills, a Video CV, practical experience, an apprenticeship route or a new connection with an employer looking for jobs for 18–24-year-olds in Essex or seeking guidance on how to get a job with no experience.
For adults, I’M MORE may mean rebuilding after adversity, changing career, starting a business, finding a new direction or finally pursuing something that has been postponed for years.
Bradley understands both audiences because he has lived through different ages, businesses, successes, failures and transformations himself.
He knows what it feels like to begin at 16. He knows what it feels like to rebuild in your late twenties. He knows what it feels like to lead at scale. He knows what it feels like to experience profound trauma in your fifties and have to begin understanding yourself again.
The phrase I’M MORE is not an empty affirmation. It is a decision to look beyond the current position and begin doing the work required to move somewhere different.
Discover. Believe. Become.
Discover
Recognise identity, strengths, values, experiences, interests and direction. Before somebody can communicate their value, they must begin to understand it.
Believe
Build confidence through evidence, language, preparation and achievable progress. Belief is not empty motivation; it is understanding supported by experience.
Become
Turn potential into action through communication, skills, visibility, Video CVs, events, learning and practical next steps.
This process brings together lessons developed throughout Bradley’s career. It draws from business growth, personal development, leadership, sales, branding, public speaking, publishing, media, adversity and recovery. Discover. Believe. Become. is therefore not a slogan attached to Bradley’s latest project. It is the simplest expression of what he has spent much of his life helping people and businesses do.
I’M MORE Requires Participation
I’M MORE does not promise transformation without effort. It is not a programme in which somebody can remain passive while another person changes their life for them. A participant does not need to arrive confident. They may arrive anxious, uncertain, disappointed, unemployed, exhausted or unclear about what they want. What matters is a willingness to participate. They must be prepared to listen, speak, practise, learn, accept constructive feedback and take action.
Bradley will help people recognise possibility. He will challenge them to take responsibility for what happens next. The movement is not built around blame. It is built around activation.
I’M MORE is Legally Separate
I’M MORE CIC is a legally separate Community Interest Company with its own community purpose. It must not be described as being part of Ninja Business Group. Bradley Chapman Business Consultancy, Ninja Coach and I’M MORE are connected through Bradley Chapman and a shared commitment to growth, capability and opportunity. They remain separate organisations and websites.
Bradley’s commercial experience informs the I’M MORE mission. I’M MORE exists to apply that experience towards community benefit and human transformation.
The Next Chapter
Bradley Chapman’s story contains business growth, recognised people, international speaking, brands, awards, television, publishing and commercial results.
It also contains failure, injury, anxiety, depression, rebuilding and the quiet periods when the next direction had not yet appeared.
Both sides matter.
Without the business experience, Bradley would not understand what organisations and employers need. Without the adversity, he may not understand what some people must overcome before they can show what they are capable of offering.
I’M MORE brings those two perspectives together.
It is the bridge between commercial understanding and human potential. Between the employer and the person seeking an opportunity. Between where somebody is and where they could still go.
Bradley has spent more than 35 years building businesses. The next chapter is about helping people build belief, capability and opportunity within themselves.
A Personal Message from Bradley
“For much of my life, I believed I was building businesses. Looking back, I now understand that I was always building people. I have experienced success, failure, fear, pain, anxiety, rebuilding and moments when the direction ahead was not clear. I know what it feels like to be recognised publicly, and I know what it feels like to struggle privately. I am a business consultant, entrepreneur, author and mentor. But I am also a father and a human being who has been changed by everything life has placed in front of me. I cannot stand back and watch young people lose belief before they have been given a genuine opportunity to discover what they can offer. I cannot accept that somebody in their thirties, forties, fifties or beyond should believe it is too late to change direction. I’M MORE is the result of everything I have learned. It is not about making people become somebody else. It is about helping them recognise more of who they already are, developing what is missing and activating what could still become possible. I am Bradley Chapman. I am more than the suit. And this is the work I now believe I was always meant to do.”
TAKE THE NEXT STEP
Learn why I’M MORE exists and explore the story behind I’M MORE.
Attend an I’M MORE event and begin the Discover. Believe. Become. process.
Explore Bradley Chapman’s full commercial and consultancy background.
Discover Ninja Coach and the development of business coaches, mentors and consultants.
Read the Gypsy Billionaire story and Bradley’s work alongside Alfie Best.
Invite Bradley to contribute to television, radio, podcasts, newspapers, government discussions, panels or speaking events via Press & PR.
Speak to I’M MORE about employment, education, sponsorship, partnership and community collaboration via Reach Out.
Press and Government Profile
Full Name: Bradley Chapman
Primary Current Role: Founder of I’M MORE
Additional Professional Roles: Executive business consultant, Strategic advisor, Entrepreneur, Coach and mentor, Author and ghostwriter, Speaker and broadcaster, Founder of Ninja Coach, Founder of the Park Home & Holiday Park Association
Location: Chelmsford, Essex, United Kingdom
Experience: More than 35 years
People Trained, Coached or Mentored: More than 20,000
Published Books: Six in total (one authored under Bradley’s own name and five ghostwritten for clients)
Estimated Commercial Contribution: More than £6 billion in combined client revenue growth and company valuation increases across multiple organisations and engagements
Television: Appeared on ITV’s Undercover Big Boss
Documentary: Created the Gypsy Billionaire brand identity and commissioned Gypsy Billionaire: A Great British Success Story
Speaking: Spoken in six countries and at venues including the British Library
Specialist Areas: Business growth, Leadership, Human behaviour, Sales and marketing, Business transformation, Branding and positioning, Media and public profile, Entrepreneurship, Confidence and resilience, Youth employment, Human transformation, Discover. Believe. Become.
Interview Availability: Television, Radio, Podcasts, Newspapers, Magazines, Government and policy discussions, Business panels, Employment and skills panels, Keynote speaking, Founder interviews
Frequently Asked Questions
Who is Bradley Chapman?
Bradley Chapman is a UK entrepreneur, executive business consultant, strategic advisor, coach, mentor, author and broadcaster with more than 35 years of commercial experience. He is the founder of I’M MORE, Bradley Chapman Business Consultancy, Ninja Coach and the Park Home & Holiday Park Association.
Why did Bradley Chapman create I’M MORE?
Bradley created I’M MORE after recognising that the most meaningful part of his business career had always been helping people transform. His experience as a father, business leader and survivor of serious personal trauma strengthened his determination to help young people and adults recognise their potential, build confidence and become visible to opportunity.
How many people has Bradley Chapman trained?
Bradley states that he has trained, coached and mentored more than 20,000 people across business, sales, leadership, entrepreneurship and personal development.
What is Bradley Chapman’s connection to Alfie Best?
Bradley worked closely with entrepreneur Alfie Best during a significant period of business growth and public-brand development. Bradley created the Gypsy Billionaire identity, supported business and media positioning, helped publish Alfie’s first book and commissioned the documentary Gypsy Billionaire: A Great British Success Story.
Did Bradley Chapman appear on ITV?
Yes. Bradley appeared in ITV’s Undercover Big Boss during the episode featuring Alfie Best and Wyldecrest Parks. Bradley and Kim Wright participated as undercover mystery shoppers.
What is Gypsy Billionaire?
Gypsy Billionaire is the public-brand identity created by Bradley Chapman for entrepreneur Alfie Best. It later became the title of an internationally award-winning documentary commissioned by Bradley and directed by Joel Van der Molen.
Is Bradley Chapman an author?
Yes. Bradley authored Get Up, Show Up, Shine Up: Discover the Diamond Within and has ghostwritten five additional books for clients.
What is the £6 billion figure?
Bradley estimates that his work across more than 35 years has contributed to more than £6 billion in combined client revenue growth and increases in company valuations. It is an aggregate estimate covering multiple companies, sectors and consultancy engagements rather than one transaction.
Does Bradley disclose all of his clients?
No. Many of Bradley’s consultancy assignments are confidential and protected by non-disclosure agreements. Public profiles contain only work and relationships that can be appropriately disclosed.
Is Bradley Chapman still a business consultant?
Yes. Bradley continues to advise entrepreneurs, founders and leadership teams through Bradley Chapman Business Consultancy while developing I’M MORE as a legally separate Community Interest Company.
Is I’M MORE part of Ninja Business Group?
No. I’M MORE CIC is legally separate. I’M MORE, Ninja Coach and Bradley Chapman Business Consultancy are connected through Bradley Chapman and shared values, not through group ownership.
Where is Bradley Chapman based?
Bradley is based in Chelmsford, Essex, where the first I’M MORE events and programmes are being developed.
Is Bradley available for media interviews?
Yes. Bradley is available for television, radio, podcast, newspaper, magazine, panel and speaking enquiries relating to entrepreneurship, business growth, human transformation, youth employment, resilience and the I’M MORE movement. Contact via Press & PR.